JJ Olatunji, commonly known as KSI, has been surrounded by drama and criticism for his new product, Lunchly, and his most recent song, Thick of It. KSI, a popular Youtuber, boxer, singer, and businessman is already known for his co-ownership of the sports drink, Prime with fellow Youtuber, Logan Paul. KSI, Logan Paul, and another Youtuber, Mr.Beast, have created the new product line of Lunchly that is being scrutinized for its ingredients and nutrition content. KSI in his musical endeavors has released his single, Thick of It, and has received backlash for its lackluster lyricism and production.
Lunchly has begun its first weeks of production under great scrutiny due to alleged unsafe ingredients inside it. Lunchly as a product is very similar to Lunchables, as it serves as a no cooking involved, prepackaged meal for young children. The popular, family-friendly Youtuber, DanTDM was one of the first to speak out about the possibility of Lunchly being harmful to children. DanTDM tweeted, “This is selling crap to kids that don’t know better than to trust the people that are selling it to them.” DanTDM points to the awful amount of influence these Youtubers have over their fans and how problematic that is if Lunchly is unhealthy for children. DanTDM’s point is further supported by recent claims of mold found in Lunchlys after a recent purchase. Parents have now become worried about their children who have eaten Lunchly and whether they should continue their support of the product.
KSI’s song Thick of It has become a muse for many on the internet to laugh at. The humor comes from the lyricism that is thought of as pretentious. The negative comments on the song aren’t just about the lyrics, but about everything in the song. The most liked comment on the music video, with about 400 thousand likes by YTStash, states, “Honestly, if it had a different beat, melody, artist, different genre, it could’ve gone hard.” This showcases the hate the community feels for every second of this song.
The collective on everything KSI has done recently has KSI rethinking his career. KSI has expressed this emotion on his Instagram story, discussing his desire to quit music in its entirety. KSI’s career is at a crossroads and is experiencing much uncertainty for his future.
